"Just because you can’t figure out your job, don’t kill chances at reaching an audience"
Want to listen to something that will piss you off?
First off, if you’re not a listener of Fatman on Batman you should be.
Now, download this episode. (Released this week; it was recorded in early November.)
Take it up to the 21:00 mark to hear Kevin Smith to gush on Beware the Batman for almost twenty minutes. If you want to skip that, it’s OK. Start at 39:00 and listen to Paul Dini kill his dreams at 39:30.
Of course, you already know that Beware the Batman was pulled from the schedule, so why should this enrage you all over again?
You must listen to the following ten-ish minutes.
Dini describes the thinking of Cartoon Network execs … and it goes beyond the $imple $elling of toy$. It almost sounds like misogyny.
Listen to it.
Seriously, check this out. Dini drops some pretty distressing info-bombs
This is… disturbing. SO much misogyny.
Jeez and crackers, this is disturbing news. He brings up what happened to Tower Prep (the only decent live action show they ever ran), GLTAS, Young Justice. And then he says:
"But then, there’s been this weird—there’s been a, a sudden trend in animation, with super-heroes. Like, ‘it’s too old. It’s too old for our audience, and it has to be younger. It has to be funnier.' And that's when I watch the first couple of episodes of Teen Titans Go!, it's like those are the wacky moments in the Teen Titans cartoon, without any of the more serious moments. 'Let’s just do them all fighting over pizza, or running around crazy and everything, ’cause our audience—the audience we wanna go after, is not the Young Justice audience any more. We wanna go after little kids, who are into—boys who are into goofy humor, goofy random humor, like on Adventure Time or Regular Show. We wanna do that goofy, that sense of humor, that’s where we’re going for.’”
Which, to me, shows that CN is missing the reasons why Adventure Time and Regular Show are so successful. Then, a bit later:
DINI: “They’re all for boys ’we do not want the girls’, I mean, I’ve heard executives say this, you know, not Ryan(?) but at other places, saying like, ‘We do not want girls watching this show.”
SMITH: “WHY? That’s 51% of the population.”
DINI: “They. Do. Not. Buy. Toys. The girls buy different toys. The girls may watch the show—”
SMITH: “So you can sell them T-shirts if they don’t—A: I disagree, I think girls buy toys as well, I mean not as many as f***ing boys do, but, B: sell them something else, man! Don’t be lazy and be like, ‘well I can’t sell a girl a toy.’ Sell ‘em a T-shirt, man, sell them f***ing umbrella with the f***ing character on it, something like that. But if it’s not a toy, there’s something else you could sell ‘em! Like, just because you can’t figure out your job, don’t kill chances of, like, something that’s gonna reach an audi—that’s just so self-defeating, when people go, like… these are the same fuckers who go, like, ‘Oh, girls don’t read comics, girls aren’t into comics.’ It’s all self-fulfilling prophecies. They just make it that way, by going like, ‘I can’t sell ‘em a toy, what’s the point?’
DINI: “That’s the thing, you know I hate being Mr. Sour Grapes here, but I’ll just lay it on the line: that’s the thing that got us cancelled on Tower Prep, honest-to-God was, like, ‘we need boys, but we need girls right there, right one step behind the boys’—this is the network talking—’one step behind the boys, not as smart as the boys, not as interesting as the boys, but right there.’ And then we began writing stories that got into the two girls’ back stories, and they were really interesting. And suddenly we had families and girls watching, and girls really became a big part of our audience, in sort of like they picked up that Harry Potter type of serialized way, which is what The Batman and [indistinct]’s really gonna kill. But, the Cartoon Network was saying, ‘F***, no, we want the boys’ action, it’s boys’ action, this goofy boy humor we’ve gotta get that in there. And we can’t—’ and I’d say, but look at the numbers, we’ve got parents watching, with the families, and then when you break it down—’Yeah, but the—so many—we’ve got too many girls. We need more boys.’”
SMITH: “That’s heart-breaking.”
DINI: “And then that’s why they cancelled us, and they put on a show called Level Up, which is, you know, goofy nerds fighting CG monsters. It’s like, ‘We don’t want the girls because the girls won’t buy toys.’ We had a whole… we had a whole, a merchandise line for Tower Prep that they s***canned before it ever got off the launching pad, because it’s like, ‘Boys, boys, boys. Boys buy the little spinny tops, they but the action figures, girls buy princesses, we’re not selling princesses.’”